Aug 26, 2012, 23:59
Catalog photographers could be facing extinction as well. Ikea is supposedly replacing photography in its catalogs with computer generated images - up to 12% of images in the catalog this year are CGI, with the target being 25% for next year.
The obvious benefits are compelling:
http://www.petapixel.com/2012/08/24/ikea...r-renders/
If you check out the link though it's pretty amazing what they've done. I couldn't tell which of the two photos was CGI and which was real.
The obvious benefits are compelling:
Quote: Using CGI instead of photos offers some attractive benefits. Instead of creating and discarding entire living spaces for photo shoots, graphic designers can simply whip one together on a screen. Instead of replacing entire sets of furniture to change the color, they can use a few simple clicks and keystrokes.
http://www.petapixel.com/2012/08/24/ikea...r-renders/
If you check out the link though it's pretty amazing what they've done. I couldn't tell which of the two photos was CGI and which was real.